Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
Coaching is not about problem solving problems, although problems will be solved. It is not primarily about improving performance, attaining goals, or achieving results, although all of that will certainly happen in an effective coaching relationship.
Coaching is chiefly about:
- Discovery
- Awareness
- Choice
It is a way of effectively empowering people to find their own answers, encouraging and supporting them on the path as they continue to make important choices.
From day one, coaching focuses on what clients want. People come to coaching because they want things to be different. They are looking for change or they have important goals to reach. People come to coaching for lots of individual reasons. They are motivated to achieve specific goals: to write a book, to start a business, to have a healthier body. They come to coaching in order to be more effective or more satisfied at work. They hire a coach because they want to create more order and balance in their lives. Sometimes people want more from life-- more peace of mind, more simplicity, more joy. And sometimes they want less-- less confusion, less stress, less financial pressure. In general, they come to coaching because they want a better quality of life-- more fulfillment, better balance-- or a different process for accomplishing their desires. Whatever the individual reason, it all starts with the client.
